I deliver strategically-minded, detail-oriented brand and product design with expertise in 3D and a focus on the consumer experience
Career experience
Trained as a product designer, I’ve worked both solo and within bigger teams accumulating a variety of brand design experience the full length of the design chain through my 30+ years in the industry
1. 2D/Brand Expression
Brand Strategy
Brand design principles
Future visioning
Innovation workshopping
Consumer observation
2. 2D/Brand Expression
Digital
App wireframing
Website flow
3. 2D/Brand Expression
Visual Brand
Logo design
Corporate trophies
4. Structural Packaging
Primary Packaging
Beverage bottles
Oil packs
Closures
Dispense actuators
Tins
5. Structural Packaging
Secondary Packaging
Glorifiers/gift boxes
Gift with purchase
Travel retail incarnations
6. Product Design
On-trade Assets
Bar founts
Barware
Serving rituals
7. Product Design
Retail Presence
FSDUs
Shelving displays
Floor installations
Global travel retail
8. Product Design
Product Systems
Deodorant sticks
Toothbrushes
Cardboard coffins
9. Project Oversight
Project management
Line audits
Supplier liaison
I've designed for some of the world’s best-known brands across 5 categories
Click in the frame to see more project imagery from across the years
Their words, not mine...
Some of the lovely comments clients have made
Martin is very creative, gives great attention to every single touch point consumers will have with his designs and is a true pleasure to work with.
On every [piece of] work we have done together, I always felt very comfortable and confident my projects were in great hands.
The quality of his analysis and design solutions are striking.
Nagisa Tavares
Unilever
I have known Martin for over 15 years and he is a first class designer, but also has a strong marketing brain and will add value to any project or challenge. I recommend him highly.
Andrew Jackson
Marketing Director, Fentimans
Martin recently worked on a structural design project for Embrace Brands. His experience, knowledge and insights were invauable to the project.
The quality of his work was of a truly excellent standard and I would have no hesitation in using him again.
Jay Hepburn
Senior Account Manager, Embrace Brands
I worked with Martin on a prestigious flagship beauty client packaging project. He had a busy schedule already, but was keen to make the time to fully immerse himself in the proposal. From initial briefing stage, through to final design visuals and associated technical 3D submission, Martin demonstrated great end-to-end product design-for-manufacture understanding - a skillset which is hard to find in the industry.
Martin clearly understands brand in a hollistic way and is able to apply his knowledge to execute fantastically inventive, yet workable concepts.
Sara King
Senior Account Manager, Hunter Luxury
Martin played a very active role in a recent Coca Cola NPD workshop. He contributed greatly to the structural packaging development within the context of the workshop requirements - clearly illustrating his years of experience. He also demonstrated incredible pace - CAD modelling our 2 preferred concepts in just a couple of hours giving us the ability to both see our ideas come to life on screen and subsequently, to have them 3D printed overnight.
Additionally, he illustrated his ability to talk all things brand and consumer experience by helping steer conceptual territories around product positioning.
Martin showed a rare breadth of skills and I have already felt comfortable referring him on.
Kerrin Lumsden
Innovation & Strategy Director, Coca Cola
I worked with Martin on an on-going structural innovation project and it proved a very fruitful partnership.
Martin worked collaboratively as part of the team, quickly getting to grips with the project requirements, not only producing great ideas and sketch work but also supporting us throughout all client meetings. We're looking forward to working again with Martin in the future.
Clare Vickers
Creative Services Director
Martin worked on the O2 account at Brand Echo Design, concentrating on packaging design.
He and his team were always on the ball, going over and above what we expected of him and his time. His designs went beyond the expected function with added flare - offering something a little bit different for our customers, that added extra treat they might not expect.
Amy Shearer
O2
I can work with you in the following capacities:
As a bolt-on all-round design specialist for your business
In a project needing 3D expertise for your brand
To bring a new brand/product idea to life
As a freelancer as part of a wider project requirement
If you need product or 3D brand expertise for your design challenge, get in touch using the contact form
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Greeves Design Ltd - Company Number: 09320033
Registered Address: 167-169 Great Portland Street , Fifth Floor, London. W1W 5PF
Postal address: 17 Oakwood Rise, Tunbridge Wells, Kent. TN2 3HD